If you have been looking around for an SEO expert, you could be wondering how you can make the right choice when there are so many different professionals out there that offer SEO services. Although it might seem a bit overwhelming to make a decision, looking for these three things will help ensure that you make the right decision.
1. Fair Pricing
You have to realize that fair pricing for SEO services isn’t necessarily cheap pricing. You see, there are some expert out there that will offer to handle your search engine optimization for you for an extremely low price, and you should avoid this at all costs. Experts that offer their service for a fraction of the cost can only do so because they use automated software/systems or other black hat tactics. This can lead to your site earning a bad reputation, and it can even cause a penalty in Google. Then, it will take at least a year and a lot more effort and money to remedy the situation than you would have had to pay if you would have hired the right specialist in the first place.
However, you shouldn’t choose the most expensive services. Instead, you should look for an SEO expert that offers reasonable prices and great services. It is also essential to look for fair pricing tactics; for example, you won’t want to work with a guy that charges a lot of hidden rates and fees. Otherwise, you could wind up spending a lot more than you expected. Make sure you get all pricing in a simple proposal, and you won’t have to worry about spending more than you should.
2. Knowledge and Experience
There are a lot of people out there who claim to know a lot about SEO, but this isn’t something that one can learn overnight. If an expert that you are thinking to hire has been in business for a few weeks or months only, you should be very cautious about using it for your website. If you do choose someone who does not have a lot of experience, it could take a long time for you to see the results that you are looking for. Plus, the person or company might make newbie mistakes and cost your business its ranking or cause it to be penalized.
Instead, you should look for a professional that has been in the business for at least a few years and that has the knowledge and experience to handle your SEO the right way.
3. A Range of Services
Although search engine optimization is a big part of marketing your site, it’s best to look for a specialist that understands the need for a range of different services. For example, you might want to choose someone who can help you with your web design, handle your social media marketing and set up a pay-per-click campaign for you so that you can enjoy traffic while you’re waiting for your campaign to kick in. If you only want SEO services, this might not matter. However, it really isn’t a bad idea to find an expert that offers it all.
If you are looking for professional SEO services in Toronto or Canada to take your website to the next level, look no further. I’ve been creating and implementing SEO campaigns to improve rankings, traffic and sales for small and medium-sized businesses since 2009.
I specialize in organic and local SEO, content marketing, conversion rate optimization, SEO strategy, keyword research, inbound marketing and link building.